Although it's always nice to spot an intertextuality, sometimes it can be overwhelming, and just doesn't have the same excitement as the first time we find it. It becomes redundant and not as interesting anymore. Let's take a look at Scary Movie. It's a spoof of many popular horror movies which are combined together in one story line. It was funny, entertaining, and quite popular in the 2000. Followed by its success, there are a couple other movies alike. However, they weren't not as funny and entertaining as Scary Movie. They even tried with the Scary Movie 2, but the result was pretty disappointing.
The first Scary Movie grosses around 278 million USD worldwide, and the second one released in 2001, grosses around 141 million USD. That's only about half of it. While other movies alike such as; Epic Movie which was released in 2006, grosses around 86 million USD, and Superhero movie which was released in 2008, with only 71 million USD.
By looking at the numbers, we can see the drop of people's interests overtime on these kind of movies. Although, redundancy can do good in some cases like; language learning, memorizing things, etc, but in media it's mostly not a good idea.
sources: http://boxofficemojo.com
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